Historically, payers have focused on financial risk while providers have dedicated themselves to improving patient health at the encounter level. Both have stayed in their respective silos with little incentive (or the technological ability) to coordinate efforts. However, the dynamic between payers and providers is changing, with recent legislation and the COVID-19 pandemic accelerating that change even further. As a result, health plans have a prime opportunity to adopt technologies that will bridge the gap and emerge as industry innovators.